23 julio 2014

M0T0 Sketches:: Holographic Hammer.


Building a custom bike takes a lot of time and money, as a designer i realized that the first idea is rarely the best, good things come with exploring different options and trying unusual combinations. All my friends ride or work in the custom motorcycle business and I was always around them to quickly photoshop their garage builds or make them some logos.
That is the all meaning of Holographic Hammer, a digital tool helping and simplifying the manual labour.
I am convinced that doing a sketch before building helps to get the global proportion right and stay on track during the process, because you can easily get lost redoing the same part again and again until it works.

I work as a Motorcycle Designer for BMW Motorrad in Munich, I have been riding and racing Motocross for the past 15 years and my road bike is the Suzuki TZAR displayed on this page. Hopefully you guys have fun following this page and we can exchange and have fun around bikes of all kinds :)

Sylvain Berneron - S383















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